Trade exhibitions raise brand profile & generate leads
We initially worked with Key to establish their in-house telemarketing function, developing scripts & approach and helping to set effective measures: most importantly tracking how many conversations the telemarketers have with decision makers & scoring appointments – the result is a growing telemarketing team as the main method used for lead generation.
Building on earlier successes we researched and identified relevant exhibitions to both raise profile within target sectors and generate leads. From compiling and managing comprehensive exhibition budgets. To maximising results through targeted offers, bespoke stand builds, securing speaker platforms, pre- & post email follow-ups, creative hand-outs & giveaways, exhibitions have become another effective route to generate leads for this leading software company.