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New Branding – Love is in the air…

Our initial aim was to refresh this family brand to reflect the son taking on leadership of the business and to promote a range of meaningful additional advice services to differentiate the firm.  The branding workshops were brilliant and the team literally said how much they loved working at the company.

The results were a new look and feel for the brand, which still maintained an authoritative and traditional tone to reflect the company’s established position and heritage.  Brand personality was further enhanced by bringing to life the strapline “making the numbers talk”, these elements were then given a modern touch with the “I heart S&Co” badge and bespoke landing page which visually explained the teams passion for what they do.  Since then the “I heart”  campaign has evolved into presentations, eshots, social media posts, and promotional items.  This fun quirky element gets people talking about why “I heart S&Co” and prospects and clients remember it helping to reinforce the company’s key message: they care about helping you to achieve your business objectives.


Registered Office: 207 Knutsford Road, Grappenhall, Warrington, WA4 2QL. Office Address: Definition Consulting Ltd, Suite B, Ground floor, Jackson House, Sibson Road, Sale, M33 7RR. Company Number: 07529019. VAT No: 107357915.

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