The old Premier brand was dated and not very versatile. When we began the rebrand, we expanded the colour palette and created a new, more modern logo in order to really elevate the brand. As a supplier and manufacturer, Premier sell other products as well as their own brand, so we needed to ensure that the Premier brand sat comfortably next to these other logos without getting lost. With this in mind, we wanted to position Premier as the market leader and created a brand that was bold to stand out. We also created a set of icons to represent each of the products they supply.