PR in local, trade and business press
Greenfingers Landscape Ltd were looking to gain press coverage about a recent acquisition. The PR needed to be handled carefully needing to respect that the acquisition of a long-standing local firm in trouble may have shocked some people in the community. We needed to reassure local residents and customers. Furthermore, commercially this acquisition meant expansion for the firm, as a result they cover a wider geographical area and thus wanted to raise awareness of this to be able to capitalise on new opportunities.
By liaising with the different press we took the time to understand what mattered to their readers and then we tailored the press releases to each title. The result was sensitive coverage achieved regionally across a range of local titles in addition to trade press coverage to raise profile for the company and showcase their recent expansion and wider capabilities.