An ideal website for an expanding insolvency specialist
Conducting initial research, it was clear that the vast majority of insolvency companies had all adopted a similar online style which generally included lots of lifestyle imagery of individuals looking stressed or under pressure!
ICS brand values & key messages are all about supporting people, providing understanding and support for Directors and Partners in tricky situations. Yes the target audience is having a tough time but through working with Ideal Corporate Solutions they feel better and can face work again and move forward positively. So we wanted to achieve a more upbeat pro-active tone. A range of creative options was presented with a bright illustrative route the clear winner, standing out from competitors, providing clear concise information & calls to action for accountants and business owners to get in touch.