Facebook advertising campaign
Talking about debt is a tough topic. A series of connected social campaigns helped IDS to engage their target audience online. These campaigns got people talking about debt management in a positive, helpful way. The mix of helpful ideas with a touch of humour worked. Providing an easy way for people to share content without the stigma of debt attached but ultimately helping to increase referrals and direct enquiries.
The #SmallChange campaign promoted small changes you can make to your spending habits that initially may seem like a small savings but over time add up to a big saving. Integrated with email marketing the call to action promoted readers concerned about money to get in touch as just that one small action could help them find out if they need help and the options available to them.