U&E Challenger Brand
Unleash & Engage is a business transformation consultancy that wanted to stand out against the top 5 global consultancies. Their work experience and expertise enables them to compete but their brand was letting them down.
After getting to know the business and speaking to customers, we identified U&E as a challenger brand – they take a very different approach to large scale business transformation and whilst they achieve massive sustainable changes in productivity and performance, the way they do it is so different. Focusing on people, trust, habits and beliefs their name literally describes what they do: to unleash the potential of every person so that employee engagement improves and that’s how they get unrivalled business benefits.
They needed a bold, people-focused, bright brand that reflected their uniqueness but was still accessible and serious enough to resonate with their C-suite audience. The result was a storytelling brand, full of bold colours and informative bespoke illustrations that convey how in practice their approach is different but effective. The result is a brand the team and their gang of coaches love, a brand that reflects them and the great work they do, that customers find appealing and effective in conveying their unique approach to achieve Sustainable Operational Excellence.