Inspiration can strike anywhere…
Inspiration is all around us, whether it’s past or present, anything can spark an idea or inspire the team to explore an interesting concept the client might not normally expect.
Lauren, our Graphic Designer, found inspiration from her GCSE Art project for a recent recruitment campaign for a client. She explains her thinking behind the project: “The client wanted a campaign that stood out from the crowd, job ads that would shout out, make the user stop scrolling and stand out from other job ads. The Pop Art movement was bold, loud and colourful, Roy Lichtenstein is my favourite artist from the era and a perfect artist to take influence from for these social images.”
The client loved the concept thinking it was creative and bold. It generated a lot of interest through social media and they received more applications than previous ad campaigns, managing to fill the position within record time. Happy client, happy team!