Digital isn’t the only way to market!

Before 2020, a growing number of companies were becoming more digitalised; switching to e-commerce and introducing automation into their processes. Add a global pandemic to the mix, and many industries that were previously ‘set in their ways’ have had to adapt to digital marketing, virtual meetings and working from home, but has the importance of physical contact been lost in the midst?

Posting on social platforms has rocketed since businesses all went into panic-mode to ‘stay in touch’ with their consumers during lockdown. The problem is, whilst social media is highly effective as part of a good strategy, let’s face it, it’s crowded and everyone’s trying to work the algorithms to stand out.

Often businesses forget the importance of good, old-fashioned Direct Marketing. With people returning to offices and businesses re-directing mail to executives still working remotely, it can make a BIG impact. The difference; it can’t be scrolled past or fail to be seen.

At Definition, we believe the best ROI is achieved by integrating Direct Marketing with Digital Marketing. It’s guaranteed to lead to stronger results, not just for brand awareness but generating top quality conversations with your ideal prospects.

Now is the time, NOT to be lazy – Do your research, call the company you’re marketing to, find out if they’re forwarding mail or expecting people in the office. This will give you peace of mind that you’re not wasting your time and budget.

Get in touch to find out how we can help diversify your reach through a combination of Digital Marketing and Direct Marketing.